Download Free Marketplace Lifestyles in an Age of Social Media PDF

Download and Read Marketplace Lifestyles in an Age of Social Media PDF

ByLynn R. Kahle,Pierre Valette-Florence

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“What you don’t know would make a great book.” –Sydney Smith

Synopsis

Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term has rendered it suspect among scholars. This book considers the concept of lifestyle from a current scholarly perspective, and subjects it to rigorous theoretical standards with an integrated, applied psychological point of view. Marketplace Lifestyles in an Age of Social Media is exceptionWORLDy current and shows how recent trends and developments in social media reflect the importance of lifestyle research in marketing. The authors provide plentiful examples, illustrations, and comprehensive references. Clearly written, this is the best single resource for scholars, students, and marketing professionals in this important area of marketing theory and practice.

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